![]() We thought we could be a little different by celebrating body positivity and using curvier girls and the customers liked it." Instead of offering a separate line of clothing for curvy women Fashion Nova offers many items in sizes ranging from extra small to 3X. All our other competitors were always using the same models over and over. Fewer create items that are suited to body types not seen in typical fashion campaigns. In an interview with Paper magazine, Fashion Nova CEO Richard Saghian said: “lots of fast fashion retailers offer trend pieces at low prices with quick, convenient shipping. Celebrities have also boosted the popularity of the brand with the likes of Cardi B and Kylie Jenner posting pictures of themselves wearing Fashion Nova’s clothing on their own Instagram accounts.įashion Nova’s clothing appeals to a broad audience with its website featuring models of all different sizes and ethnicities. Customers often model the brand’s clothes on their own Instagram accounts, tagging Fashion Nova with the hopes of having their post reposted on Fashion Nova’s account which Fashion Nova often does. With 13.8 million followers, Instagram is one of Fashion Nova’s keys to success. It was among the most searched brands last year, ahead of Gucci and Louis Vuitton. The frequency and volume of new product keeps customers coming back for more. Fashion Nova is able to design and manufacture a clothing item in as little as 48 hours and more than 1,000 new styles are added on Fashion Nova’s website each week. The brand offers cheap and fashionable clothing under the banner of ultra-fast fashion. Both companies, however, have clearly identified gaps in the market and are looking to dominate before any of their larger rivals catch up.įashion Nova opened its first store in 2006 but it was the launch of its eCommerce offering () in 2013 that took the brand to a different level. Everlane is known for transparency and social responsibility. ![]() Fashion Nova is known for its Instagram prowess and focus on body positivity. They employ different strategies but have both garnered success within a lucrative consumer segment. Two clothing brands that have proven success with millennials are Fashion Nova and Everlane.
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